Before the emergence of e-culture, intellectual property rights i.e. trade mark in the product is acquired through continuous promotion of the particular brand name by means of advertising through media, like the press, television, radio broadcast and other means. Now information about a particular product or a reputed brand name is easily accessible through the powerful search engines available on the internet. This factor has also opened a Pandora’s Box on the aspect of intellectual rights in domain names and their conflicts vis-à-vis the registered trade mark.

A domain name is the address of a business entity on the internet or cyberspace or a reference for having access to the business credentials of an entity. The conflict situation arises typically when in addition to registered trade mark approaches the registering authority for registration domain name on the internet in order to guide the potential customers to the site where more details about its product or services can be provided.

In all probability, the domain name chosen by such company has to be its registered trade mark/brand name or identical one. For example, Microsoft Inc would seek domain name such as Microsoft.com.

For registration of domain name a person can apply to Network solutions Inc of USA following the rules of Domain name registering policy of the registering authority India and cannot be allowed if there is infringement Trade mark and passing off as per Trade mark Act.

But where the Cyber squatter is situated in different country and contends that the fact of Trade mark having been registered in India was not known to him and Indian court have no jurisdiction over it.

In all probability, it would be situation of give and take that is the transfer of domain name takes place simultaneously with payment of a hefty compensation by the holder of a trade mark to the holder of the deceptive domain name. However where the holder of the trade mark instead of succumbing to the pressure of cyber squatter takes the matter to the administrative body that is WIPO for rectification of the domain name, his case is likely to be thrown out for want of evidence to prove bad faith.

Whether you are still presenting your products "face-to-face," or have embraced the benefits of webinars and online demonstrations, here is one technique that continues to drive results: use a selling script.

Every time you approach a prospect or customer, you should be prepared with a powerful and proven marketing script.

It seems to be unfashionable today to talk of sales scripts, but statistics overwhelmingly prove that a practiced presentation massively outperforms one that's simply delivered off the cuff. Yes, whether you're selling face-to-face or online, you need to be flexible and be able to cope with things that crop up, but you should not allow them to divert you from your main flow.

You must remember that your interaction with your prospects is a sales presentation and not a chat around the coffee table with your buddies. The purpose of your webinar, online demo, or meeting is to sell and make you money! And as sales is a process not an event, your process - your sales presentation - should be carefully planned, constructed, practiced, and delivered. Use a sales script because:

• It makes your message consistent.
  
• The results can be measured and the script improved.
  
• It systematizes your business.
  
• You can make a strong first impression (without blundering for something to say).
  
• Prepares you for any prospect objections, questions, etc. without getting you off track.

Virtual Information & Communications, Kolkata (VIC) has recently launched its new center in Jaipur and also plans to open a production unit. With batch strength of 10 the first batch started on 1st august 2010 and the Jaipur operation is controlled by Amit Trivedi.

Speaking to AnimationXpress.com VIC CEO & Founder Arijit Bhattacheryya said "Jaipur is emerging as one of the hubs for engineering and high number of students are showing their interest in animation and game development but no institute provides the curriculum with affordable cost that we are providing. We see high potential among students and caliber for achieving excellence. We are going to start our production unit there soon, so that candidates from our institute can get a chance to be a part of our production team too."

The various courses offered are Game Development (PC, Mobile games, iPhone Games, Online Games) Game Design (PC, Mobile games, iPhone Games, Online Games), Animation, iPhone applications, iPhone Games, Web site Development & Design, Web Application Development and Graphics Design.

"We have experienced faculty who are currently involved in our production unit and are involved with the industry directly thus know the current market requirement and latest tips for success which they share with students to endeavor excellence and perfection. Students can learn the best and most updated technology which is used by the industry. These skills help them enter the industry with confidence and passion. Students work on live projects and have continuous interaction with production units and guests who will share their knowledge through seminars." added Arijit.
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Virtual Infocom has started a fresh in-house animated series on how a child can grow, how she finds out about the world around her etc, so that parents can nourish a child properly with proper food and education and a child can make new friends and can make right decisions.

The noted New Yorker writer Malcolm Gladwell’s 10,000hour rule theory in his Outliers: The story of success says that the key to success in any field is, to a large extent, a matter of practicing a specific task for a total of 10,000 hours which means 20 hours of work in a week continuously for 10 years. So genius may not be the only one or main ingredient to be successful symphony of a person’s life.
Gladwell cited the story of Christopher Langan who ended up working on a horse farm despite having an IQ of 195 vis-à-vis Albert Einstein’s score of 150. The writer blames the environment in which Langan grew up: ‘No one –not Rock stars, not professional athletes, not software billionaires, and not even geniuses--------------ever makes it alone’ he writes.
In contrast, Eastern traditions tend to attribute such results to innate or intrinsic causes or disciplines. The Bhagavad-Gita, for example, cautions against unintelligent (tamasic) or over passionate (rajasic) effort. The best results flow from Satvic practices: dispassionate or detached effort, abhyasa backed with vairagya.

So practice makes perfect but don’t loose your control-----------it takes time.

Each and every person has more spare time than he thinks. Most people don’t use their leisure time optimally. One reason is mental pre-occupation. If one loves his job, is self employed or thrive against impossible dead lines, one need to spend lots of time thinking about his work and not  to spend big chunks of leisure time in most frictionless ways------watching T.V., for example. 

Are you used to doing things a certain way and can’t seem to break the habit? Old habits are hard to break which is why internet marketing can be tough if you do not evolve with the rest of the industry. You might have started doing things a certain way years ago, and found that they just don’t seem to work the same way they once did. That is not a coincidence that is actually the industry moving past you while you fail to evolve.
Consider changing things up in order to grow and evolve:


Approach: If something works online than great, but if it doesn’t work than you need to fix it. Marketing your business online is not the same as it was 3 years ago. Things change and you need to evolve with your approach otherwise you run the risk of cutting your audience short.

Brand: Is your online brand stale? Have you not rebranded your business since the day you started it? Branding online in today’s marketplace is very important. Customers really focus on brand recognition before they make purchases online and a stale non branded marketing approach online could work against any new potential sales.

Website: Consult a professional about your website if you haven’t touched it in five years. You might think it’s the cat’s bag but your audience might be seriously turned off by your website. Don’t outdate yourself by not updating your website. Design is very subjective but good design with strong conversion aspects is always going to be important. Don’t be stubborn about your website design and consult with someone who understands good business web design. It is more than just making things look appealing for your audience. It is all about leading your audience down a path. That path could be the messaging of your brand or leading them down the path to a website conversion.

The internet marketing space is not an area where you can get comfortable and set in your ways. Failure to evolve will result in brand death and in today’s marketplace you have to do everything you can in order to really stand out.

Digital Camera Guide


This guide will tell you that plus get you a little more familiar with what these cameras are capable of.

Megapixels

When it comes to megapixels, the more the better. I recommend a minimum of 2, but 3 or 4 is great. We did a test to see if a camera with 2.3 megapixels (actually 1.92 - 1600 x 1200) could produce a good quality 8x10.

Turns out it can, if you have the right paper and printer. We used HP Premium Plus photo paper with an HP 970 series printer and made a fantastic 8 x 10. Remember, I was a professional photographer before I got into computing, so I know a good print when I see it :-)

The resolution at 8x10 (we had to crop in to make the picture proportional to 8x10) was only 150 DPI. Most printers would not make a real good 8x10 at that resolution, but this one did. So, if you want to be sure you can get good 8 x 10s, you may want to go with a 3 megapixel camera or better (that gives you around 200 DPI at 8x10 size, still not quite the optimum 300 DPI, but it looks good with the right printer).


Optical vs Digital Zoom

You've probably noticed that most digital cameras have both a specification for digital and optical zoom. Pay the most attention to the optical zoom.


The optical zoom magnifies (zooms in) using glass. The digital zoom basically crops out the edge of the picture to make the subject appear closer, causing you to lose resolution or to get an interpolated resolution (i.e. the camera adds pixels). Neither of which help image quality.

Finally, make sure you get enough (optical) zoom. A 2x zoom isn't going to do much for you. A 3x is the average you'll find in most digital cameras will probably be good for most uses. More on lenses later.

Connection

How does the camera connect to your computer? If you have a USB port in your computer, you'll want a camera that can connect via USB as opposed to a slow serial connection.

On the other hand, if your computer doesn't have a USB port, is there a serial connector available for the camera you're looking at? If so, is it a special order and how long does it take to get it?


Storage

What does the camera use to store images with? If it uses a memory stick, make sure you consider buying additional sticks when you get your camera. A typical 8 meg memory stick that comes with a 2 megapixel camera only holds 5 or 6 images at the camera's best quality.

Some cameras use a 3.5 inch disk for storage. Be careful of these!

Although it may sound like a good idea, a 3 megapixel camera at high resolution produces a 1 meg file (compressed!). That's only 1 picture per disk.

Here's a few more things to look out for when trying to make your digital camera purchase.


Picture Formats

When you're trying to decide on which digital camera to get, check and see how many different picture formats it supports.


You want something that can produce both uncompressed (usually TIFF) and compressed (usually JPEG) images. I personally use the high quality JPEG setting on my camera for most of my shooting. TIFFs are just too big and the difference in quality is not ascertainable by mere mortals.


You also want to be able to shoot at a lower resolution than the camera's maximum. That way, If you're running short on memory, you can squeeze a few more shots on your memory stick.


Auxiliary Lens / Flash

This was a biggie for me. While a 3x zoom may work for the "average" user, I needed something that allowed me to do some wide angle work as well as have a good telephoto lens.

So, the camera I purchased a few months back was a Nikon Coolpix 990 (note that this isn't the only camera that can accept lenses). It has auxiliary lenses that screw into the filter ring on the front of the lens. I now have an ultra-wide fisheye lens plus a nice telephoto.

In addition to lenses, I wanted a good flash. The flash that is built into most of these cameras gives you a top range of 15-20 feet - at best. I wanted a camera that could take a powerful auxiliary flash (again, the Nikon isn't the only camera that fits this requirement, but I liked it better than the rest). If you need more reach than the small built in flash can deliver, then make sure you can attach an external flash to any camera you consider.

As an added bonus, if you get a camera that can take an external flash, you can place that flash on a bracket and eliminate red-eye.


Flash Distance

Speaking of flashes, make sure you check the distance the built in flash is good for. You don't want a camera with a wimpy flash that only travels a few feet (well, unless you can get an external flash for it as described above).


Battery Type

This may not sound important, but it is. Anyone who owns a digital camera can tell you they eat batteries the way a sumo wrestler eats at a buffet.

Make sure the camera can run on regular (or rechargeable) "AA" type batteries. You don't want a camera that eats through expensive lithium batteries every 10 shots or so.

One thing to remember about digital cameras, they do eat through batteries. I recommend getting some Nickel Metal Hydride rechargeable for it. I have some for mine and they have saved me a fortune.


Final Notes

Choosing a digital camera isn't easy. There's a huge selection out there and only you can determine which features you need.

For instance, if you shoot wildlife photos, a small 3x zoom probably isn't going to cut it (unless you can attach auxiliary lenses to it). If you shoot lots of close-ups, make sure the camera has some sort of macro capability. If you shoot big group photos indoors, an external flash may be necessary.

My advice is to make a list of things you want to be able to do with the camera then go to somewhere that can help you make a good purchase decision.

Finally, buy the BEST camera you can possibly afford. Or wait until the price drops on one with the type of features you want.

Whether you employ one person, or fifty, choosing the right employees can be a challenge. How do you know which of the job applicants will be worth their weight in gold, and which will give you a run for your money? Well, the "secret" to hiring the right employee is to give equal weight to five different factors:


Education

Experience

Passion

Drive

Fit
Sometimes, the best applicant is not the one with 20 years of experience. Sometimes, the best applicant is not the one with the Master's degree. Focus your interview questions around all five traits, and the "right" employee will emerge.


What if it's a toss up? Look closely at the experience, because past experience is the best indicator of future success.


If you're struggling with current employees, here are four guidelines to determine it's time to let someone go:


You are doing (or re-doing) their work

They fail to reach their goals on a regular basis

The employee has not taken your admonishments to heart

They negatively impact other employees around them

Small business owners do not have the luxury of keeping poor or mediocre employees. You must keep only the best employees for your business. And, don't feel guilty for letting go of inefficient or unproductive persons. You're growing a business, not running a charity.


Plus, I've learned by experience that I'm not doing anyone any favors by keeping a bad employee around... not the employee, not my customers, not the rest of my staff, and not me!

Include pictures and descriptions of your products (with a dynamic website, your visitors should be able to click through your products to find what they are interested in)



Display interesting facts and statistics

Include high interest stories (celebrity or newsworthy stories will quickly draw readers to your site)

Include customer testimonials

Produce blogs, forums, or user communities

Most viewers will give you about ten seconds to decide if your site is worth visiting. If you have interesting content and graphics, they'll give you a little more time. However, if you haven't used your space on the Internet to capture and retain their attention, the next thing you know, the person is gone.


Your website should attract viewers, and ultimately provide you with additional leads.