Reach
Accessibility
Usability
Recency- Instant response
Permanence- faster than anything
Community-owned
Trust Factors
Using social media as a form of marketing has taken on whole new challenges. As the 2010 Trust Study indicates, it is most effective if marketing efforts through social media revolve around the genuine building of authority.
influence can be accomplished
"social question and answer sites" such as EHow and Yahoo!
to make buying decisions based on what they read and see in platforms we call "social" but only if presented by someone they have come to trust
Different Types of Social Media
Collaborative projects
blogs and microblogs
content communities
social networking
Sites
virtual game worlds
virtual communities
Technologies
Blogs-Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga
Micro Blogs-Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Yammer, Buzz
Picture-sharing- Flicker,deviantArt, Photobucket, Picasa, SmugMug, Zooomr, BetweenCreationVlogs-FMyLife, Foursquare
Wall-postings-Facebook, Hi5, LinkedIn, MySpace,Orkut, Tagged, XING
Email- yahoo, rediff, gmail, inmail
Instant Messaging- AOL, Booba
Music-sharing-ccMixter, Pandora Radio, Last.fm, MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine
Business reviews: Customer Lobby, Yelp, Inc.
voice over IP – Skype
Virtual worlds- Active Worlds, Forterra Systems, Second Life, The Sims Online
Game sharing- Kongregate, Miniclip
Comments (0)
Post a Comment