One thing I've noticed is that entrepreneurs feel like they have to be innovative, creative, and singular in their sales and marketing. Now, of course you want your company to stand out from the crowd. Of course you need a unique selling proposition. But, you don't have to discover on your own how to run a business.

In other words, don't reinvent the wheel. Just find what others have done (and succeeded at) and then try it in your own business.

The great thing about being a business owner today is: the sales and marketing gurus have already tried most everything, and they've revealed ALL their secrets with us!