One of the greatest concerns of business owners is how to price their products or services. Often, consumers say, "Well I would buy it if it were in my price range." And, that idea tempts many business owners to lower their prices--just to sell more products.
However, as you already know, price reductions sometimes create more problems than they solve.
For example, price reductions:
Decrease net profits
Lead to the purchase of lower quality products
Increase customer demands to drop the price even lower!
Require even more sales to make up the difference in revenue
Need a larger quantity of products
And, in the end, as John Jantsch (author of Duct Tape Marketing) says, "There will always be someone willing to go out of business faster than you."
Remember this: price is not a benefit. Selling is not determined on the cost of your product. If you truly "sell" your customers and prospects, they will purchase your products/services no matter what price you determine.
If a customer or prospect doesn't buy...and they claim the cost had something to do with it...you can guess they probably wouldn't have purchased anyway.
As a marketer, your job is to sell your products and services. The actual art of selling has nothing to do with the price of the product. By the time your contacts find out about the price, they should be determined to purchase no matter what the cost.
So, find "real" benefits (value) to sell to your customers and prospects. Help them to see how great their life is with your product, and you've got a customer. Point out their current pain, and your contact will do anything to get rid of it.
Set your prices and hold fast. If you've marketed correctly, you will still have customers anxious to do business with you!
Kolkata based Virtualinfocom (VIC) has launched online tutorial called ‘Pencil2Pixels‘ to help aspiring students understand and learn the basic skill sets of animation. A 20 page version of it is available online free of cost to give an idea on how animations are done and how you can create characters, shadow balance etc.
Speaking to AnimationXpress.comVirtualinfocom CEO Arijit Bhattacharyya said "Pencil2Pixels is created for the people who want to draw and want to be a part of Animations and Gaming Industry. This online tutorial will help a new comer or a professional to create good animations and make good comics with proper knowledge. It is basically created to encourage people to come into animation and gaming field as there is a dearth of really talented people in this field."
Virtualinfocom is also coming up with game developments tutorial for online medium and are now creating mobile based animations and mobile based games for different clients as well coming up with mobile based comics.Various topic are covered in the tutorial such as creating diagrams, basic drawing, drawing shapes, drawing human faces, trick stuff, solid with round and rectangle, the divided ball and plane method, comic heads, methods of checking, drawing a female body, figure in action, animated figures, digital drawing, bit-map images, vector images, three-dimensional images, Indian style animations, color composition, animate the characters, the perspective view for any animation, case study for a story board, lights - camera - animate, the basic film making setup, how to choose between formats and many more.
Reach
Accessibility
Usability
Recency- Instant response
Permanence- faster than anything
Community-owned
Trust Factors
Using social media as a form of marketing has taken on whole new challenges. As the 2010 Trust Study indicates, it is most effective if marketing efforts through social media revolve around the genuine building of authority.
influence can be accomplished
"social question and answer sites" such as EHow and Yahoo!
to make buying decisions based on what they read and see in platforms we call "social" but only if presented by someone they have come to trust
Different Types of Social Media
Collaborative projects
blogs and microblogs
content communities
social networking
Sites
virtual game worlds
virtual communities
Technologies
Blogs-Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga
Micro Blogs-Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Yammer, Buzz
Picture-sharing- Flicker,deviantArt, Photobucket, Picasa, SmugMug, Zooomr, BetweenCreationVlogs-FMyLife, Foursquare
Wall-postings-Facebook, Hi5, LinkedIn, MySpace,Orkut, Tagged, XING
Email- yahoo, rediff, gmail, inmail
Instant Messaging- AOL, Booba
Music-sharing-ccMixter, Pandora Radio, Last.fm, MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine
Business reviews: Customer Lobby, Yelp, Inc.
voice over IP – Skype
Virtual worlds- Active Worlds, Forterra Systems, Second Life, The Sims Online
Game sharing- Kongregate, Miniclip
Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.
Internet marketing also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
Business models
E-commerce -consumers (B2C) or businesses (B2B)
lead-based websites
affiliate marketing(e-commerce business, single person, or a combination)
blackhat marketing-less than truthful methods
One-to-one approach-search marketing,peers
Appeal to specific interests-according to age group, gender, geography, and other general factors
Geo-targeting-location, organization, Internet Protocol (IP) address, ISP or other criteria.
A former business owner told me a story the other day that may strike a familiar chord with those of you who have experienced a change in management and what it can do to an organization.
Having sold his business several years ago, Roy (not his real name) is in the middle of an employment contract. It's straight salary, with no incentives. Since the sale, the acquiring company has not invested in the business. This has led to customer dissatisfaction and an increase in complaints because of a decrease in quality. Recently, Roy was informed by the new national sales director that henceforth all salespeople were to use a snazzy new software application -- one that manages customer complaints. "You can check off up to 50 complaint categories!" she told him, excitedly. Roy pointed out to the sales director that before the company was sold, there was no need for a system to management complaints, because there were only about five complaints a year out of perhaps 5,000 transactions. Now there are that many in a week. The company seems committed to doing a great job tracking the rise in complaints, but has no plan to address their cause.
Does this sound familiar to anyone?
Another company, a food franchise, has a large turnover of staff. A franchisee who has been in the system for nearly a decade wanted to purchase letterhead. The last time he needed it, he ordered it from the company's intranet. This letterhead was very high-end and beautifully designed, and even in these days of email communication, the franchisee used the letterhead to great advantage for proposals, thank-you notes to clients and other direct mail needs. Somewhere along the line, the franchisor decided there was no need to have printed letterhead and instead substituted a Word template that franchisees would print from their PCs. Low-end, cheap, without any image. When the franchisee inquired why the franchisor had stopped making the beautiful letterhead available, the response from the latest person to occupy the marketing manager chair was, "I didn't know there ever was letterhead."
The common problem in both these companies is the lack of institutional memory. In the first case, people in positions of authority have no clue what customers expect and have grown accustomed to, because new management is so eager to put their own fingerprint on the new operation that they are uninterested in what made the company valuable enough to purchase in the first place. In the second anecdote, the small details that created positive customer experience get lost as new people come on board and top management is so distracted by the usual operational chaos that they forget the details that made the business work so well.
Professional organizers work with both individuals and companies to help them create and maintain organizational systems so they can become more efficient and productive. Some benefits of professional organizing as a small business include:
You don't need any specific training or education to be a professional organizer.
Your target market can be extensive.
You can sell ongoing services by organizing one part of a business or home at a time.
You can gain a sense of accomplishment by helping others get organized and teaching them how to maintain it.
There is a lot of information and training on organizational systems and philosophies available online.
You can help people with chronic disorganization and other disorders.
Some of the potential challenges of a professional organizer business include:
It can be difficult to find out what differentiates you from the competition.
You have to be comfortable entering the disorganized and cluttered homes and offices of your clients.
You may need a comfort level with physical as well as digital organization in order to fully help your clients.
Most professional organizers have high levels of patience and empathy.
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