India, with around 584 Million mobile subscribers represents one of the world’s largest, fastest growing, and highly untapped mobile gaming markets. Particularly, past few years have been quite revolutionary for the industry as it saw emergence of smartphones, GPS enabled sets, and 3G handsets. Consumers have also given tremendous response to the world class offerings of domestic and foreign players and accepted new revenue models, which are directly linked with industry’s developments and future expansion.
 Indian mobile gaming industry has secured one of the world’s fastest growth rates during the last five years. The massive mobile subscriber’s base, technically upgraded games, advanced smartphones, and 3G enabled handsets have provided much awaited boost to the industry, which grew more than fivefold during 2005-2009. In coming year also, the industry will continue to post staggering market growth. The projected CAGR growth of around 74% during 2010-2013 will help India become one of the most attractive destinations for foreign mobile game developers and distributors for investments and outsourcing services.

Domestic companies account for majority of the mobile gaming market in India. These homegrown companies have been witnessing rapid growth in their overall revenue compared to their foreign counterparts. However, it has been anticipated that, during the forecast period, entry of international majors will somewhat balance the market dynamics and result in competitive product pricing and overall improved quality. These proceedings will benefit the consumer most and will help propel industry’s future growth.

There are 2 different forms of digital marketing, each of which has its pros and cons.

Pull
Pull digital marketing technologies involve the user having to seek out and directly select (or pull) the content, often via web search. Web site/blogs and streaming media (audio and video) are good examples of this. In each of these examples, users have a specific link (URL) to view the content.
Pros:
Since requests are inherently opt-in, the size of content is generally unlimited.
No advanced technology required to send static content, only to store/display it.
Cons:
Considerable marketing effort required for users to find the message/content.
Some types of marketing content may be blocked in mixed content scenarios (i.e.: Flash blockers)


Push
Push digital marketing technologies involve both the marketer (creator of the message) as well as the recipients (the user). Email, SMS, RSS are examples of push digital marketing. In each of these examples, the marketer has to send (push) the messages to the users (subscribers) in order for the message to be received. In the case of RSS, content is actually pulled on a periodic basis (polling), thus simulating a push.
Pros:
Faster delivery - push technologies can deliver content immediately as it becomes available.
Consistent delivery - some push platforms have single content types, making it difficult for the user to block content by type.
Better targeting - since push technology usually justifies subscription, more specific marketing data may be collected during registration, which allows for better targeting and more personalization.
Better data - marketing data can be correlated to each request for content, allowing marketers to see information such as user name as well as demographic and psychographic data.
Cons:
Smaller audience - push technology not implemented on common platforms generally need client and/or server software before content can be created, distributed, and/or viewed.
Higher cost - less popular platforms may have higher implementation costs.
Lesser discoverability - smaller audiences mean fewer views mean less visibility in search engines.

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogged. Andreas Kaplan and Michael Heinlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."
Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed[who?] to be a driving force in defining the current time period as the Attention Age. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

• There are over 400 million active websites &
• The average person only gives a website 10 seconds before deciding whether the site is worth their time.