Include pictures and descriptions of your products (with a dynamic website, your visitors should be able to click through your products to find what they are interested in)



Display interesting facts and statistics

Include high interest stories (celebrity or newsworthy stories will quickly draw readers to your site)

Include customer testimonials

Produce blogs, forums, or user communities

Most viewers will give you about ten seconds to decide if your site is worth visiting. If you have interesting content and graphics, they'll give you a little more time. However, if you haven't used your space on the Internet to capture and retain their attention, the next thing you know, the person is gone.


Your website should attract viewers, and ultimately provide you with additional leads.